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Overview
Data-driven marketing is transforming the SaaS industry, empowering companies to make strategic decisions backed by analytics rather than gut feeling. Our upcoming webinar, “Beyond Gut Feeling: Mastering Data-Driven Marketing in the SaaS Landscape,” will dive into how SaaS marketers can leverage data to create impactful, customer-centric campaigns.
In this session, marketing experts will discuss:
- How to identify and harness the best data sources for your marketing strategy
- Real-world case studies showcasing successful data-driven campaigns
- Common myths about data-focused marketing and how to overcome them
- Effective ways to blend customer feedback with analytics for a more complete understanding
Whether you’re a seasoned marketing professional or looking to expand your data-driven skills, this webinar will provide actionable insights to help you elevate your marketing approach and deliver real results.
Speakers

Rose Kaushik
Marketing at Unstop

Saurabh Vohra
Growth & Demand-Gen @ Maxicus (Kochar Tech)

Subhasis Chatterjee
Markeing Director @ SAP

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Agenda
Introduction
An introduction of our Powerful Industry leaders and Moderator
Handover To Moderator
Handover to the moderator
Discussion
Discussion on enthralling Topics along with a Q&A between all the speakers
Closing Remarks
Closing Remarks from our Speakers and Moderator
Who Should Join
Marketing Youth in SaaS
leaders in Marketing who want to leverage data to drive strategic decision-making
Data-Driven Marketers
Professionals interested in understanding how data can transform marketing efforts and improve customer experience
Customer Experience (CX) Specialists
Those focused on enhancing customer satisfaction through analytics and feedback integration
Product Managers in SaaS
Individuals looking to align marketing strategies with customer needs and product data
Digital Marketing Professionals
Digital marketers aiming to build targeted campaigns using analytics and data insights
Business Intelligence (BI) and Analytics Teams
Teams supporting marketing efforts with data insights who want to see real-world applications in SaaS
Anyone Looking to Elevate Their Marketing Skills
Ideal for anyone in SaaS interested in how data-driven marketing can enhance growth and customer engagement
What You’ll Gain
Effective Data Sourcing for Marketing
Discover how to identify and utilize the right data sources to inform and refine your marketing strategies
Proven Campaign Strategies
Gain insights from real-world success stories of data-driven campaigns that achieved impactful results in the SaaS landscape
Myth-Busting Data Misconceptions
Learn to navigate and debunk common misconceptions about data-driven marketing, so you can use data with confidence
Integrating Customer Feedback and Analytics
Explore how to merge qualitative customer feedback with quantitative data for a holistic view of customer needs and preferences
Practical Tips for Data-Driven Decision Making
Acquire actionable tips for transforming raw data into valuable insights that guide marketing decisions
Enhancing Customer Experience (CX) with Data
Understand how cloud contact center technology and data analytics can improve customer satisfaction and engagement