FUTURE-READY BRANDS: EDUCATING AND ENGAGING INDIA'S NEW AGE CONSUMER
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Overview
In this focused webinar, we explore how brands can effectively educate and engage India’s diverse, digitallysavvy consumers. Industry experts will share insights on leveraging new technologies, creating culturally resonant content, and building trust through transparent communication.
Learn how leading brands are balancing information delivery with engagement, while measuring impact and preparing for next-generation consumers.
Join us to discover practical strategies for transforming consumer education into a powerful brand differentiator in India’s dynamic market.
Essential for marketing professionals and brand leaders seeking to strengthen their connection with today’s informed Indian consumer.
Speakers
Adeeb Abdur Rahman
Global Growth & Event Marketing Specialist , Uniphore
Namrata Nath
Field Marketing Lead , Exotel
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Agenda
Exploring strategies to reach India's digital-savvy consumer base
Understanding how to create impact through technology and cultural relevance
Learning from industry experts about new technology adoption
Discovering approaches to develop trust through transparent brand communication
Understanding the balance of information and engagement
Analyzing methods to measure impact and prepare for future consumer needs
Developing consumer education as a brand differentiator
Implementing practical strategies to stand out in India's competitive market
Who Should Join
Marketing Youth in SaaS
leaders in Marketing who want to leverage data to drive strategic decision-making
Data-Driven Marketers
Professionals interested in understanding how data can transform marketing efforts and improve customer experience
Customer Experience (CX) Specialists
Those focused on enhancing customer satisfaction through analytics and feedback integration
Product Managers in SaaS
Individuals looking to align marketing strategies with customer needs and product data
Digital Marketing Professionals
Digital marketers aiming to build targeted campaigns using analytics and data insights
Business Intelligence (BI) and Analytics Teams
Teams supporting marketing efforts with data insights who want to see real-world applications in SaaS
Anyone Looking to Elevate Their Marketing Skills
Ideal for anyone in SaaS interested in how data-driven marketing can enhance growth and customer engagement
What You’ll Gain
Effective Data Sourcing for Marketing
Discover how to identify and utilize the right data sources to inform and refine your marketing strategies
Proven Campaign Strategies
Gain insights from real-world success stories of data-driven campaigns that achieved impactful results in the SaaS landscape
Myth-Busting Data Misconceptions
Learn to navigate and debunk common misconceptions about data-driven marketing, so you can use data with confidence
Integrating Customer Feedback and Analytics
Explore how to merge qualitative customer feedback with quantitative data for a holistic view of customer needs and preferences
Practical Tips for Data-Driven Decision Making
Acquire actionable tips for transforming raw data into valuable insights that guide marketing decisions
Enhancing Customer Experience (CX) with Data
Understand how cloud contact center technology and data analytics can improve customer satisfaction and engagement