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FUTURE-READY BRANDS: EDUCATING AND ENGAGING INDIA'S NEW AGE CONSUMER

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Overview

In this focused webinar, we explore how brands can effectively educate and engage India’s diverse, digitallysavvy consumers. Industry experts will share insights on leveraging new technologies, creating culturally resonant content, and building trust through transparent communication.
Learn how leading brands are balancing information delivery with engagement, while measuring impact and preparing for next-generation consumers.
Join us to discover practical strategies for transforming consumer education into a powerful brand differentiator in India’s dynamic market.
Essential for marketing professionals and brand leaders seeking to strengthen their connection with today’s informed Indian consumer.

Speakers

Adeeb Abdur Rahman

Global Growth & Event Marketing Specialist ,  Uniphore

Namrata Nath

Field Marketing Lead , Exotel

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Agenda

Exploring strategies to reach India's digital-savvy consumer base

Understanding how to create impact through technology and cultural relevance

Learning from industry experts about new technology adoption

Discovering approaches to develop trust through transparent brand communication

Understanding the balance of information and engagement

Analyzing methods to measure impact and prepare for future consumer needs

Developing consumer education as a brand differentiator

Implementing practical strategies to stand out in India's competitive market

Who Should Join

Marketing Youth in SaaS

leaders in Marketing who want to leverage data to drive strategic decision-making

Data-Driven Marketers

Professionals interested in understanding how data can transform marketing efforts and improve customer experience

Customer Experience (CX) Specialists

Those focused on enhancing customer satisfaction through analytics and feedback integration

Product Managers in SaaS

Individuals looking to align marketing strategies with customer needs and product data

Digital Marketing Professionals

Digital marketers aiming to build targeted campaigns using analytics and data insights

Business Intelligence (BI) and Analytics Teams

Teams supporting marketing efforts with data insights who want to see real-world applications in SaaS

Anyone Looking to Elevate Their Marketing Skills

Ideal for anyone in SaaS interested in how data-driven marketing can enhance growth and customer engagement

What You’ll Gain

Effective Data Sourcing for Marketing

Discover how to identify and utilize the right data sources to inform and refine your marketing strategies

Proven Campaign Strategies

Gain insights from real-world success stories of data-driven campaigns that achieved impactful results in the SaaS landscape

Myth-Busting Data Misconceptions

Learn to navigate and debunk common misconceptions about data-driven marketing, so you can use data with confidence

Integrating Customer Feedback and Analytics

Explore how to merge qualitative customer feedback with quantitative data for a holistic view of customer needs and preferences

Practical Tips for Data-Driven Decision Making

Acquire actionable tips for transforming raw data into valuable insights that guide marketing decisions

Enhancing Customer Experience (CX) with Data

Understand how cloud contact center technology and data analytics can improve customer satisfaction and engagement

Register Here